About Me

Maggie Sim, Executive and Life Coach


Leveraging 23+ years of experience in risk consulting and banking with a passion for personal development and a deep interest in helping clients gain clarity, build confidence and pursue what’s most important to them.

In my previous life, I was a fraud-buster! Living in Singapore, I have 20+ years of experience working for global organisations such as Arthur Andersen, KPMG, UBS and Standard Chartered Bank in the fields of risk consulting and banking. The desire to have my own business led me to tap into my deep interest in coaching as a second career, and my work is aligned with my core values around freedom, impact and creativity.

I have multiple coaching credentials. I am constantly co-creating unique and enriching coaching experiences together with my clients. I specialise in building confidence, change-management, leadership development and overcoming anxiety.

In my personal life, I enjoy travelling, reading, photography crafting and reading crime fiction.


I believe in self-leadership and in living your life from the core of who you are. Self-leadership means believing in your own ability to guide yourself to achieving your goals through action that aligns with your values and purpose. You become the person your goals need you to be!

I am your “thinking partner” and “change facilitator”, encouraging you to develop self-leadership by gaining clarity, building confidence and taking action outside your comfort zone. Taking action leads to small successes which build more confidence.

I focus on your values, unique gifts and abilities to guide you towards the results that you want, by making choices that are aligned with who you are and what is most important to you. 

Lead yourself before you lead others.

Coaching Style

Become the person your goals need you to be!

My coaching style is Bold, Playful and Direct.

If you are a high-achieving person who is hungry for that spark in your life, willing to step out of your comfort zone, committed to realising your dreams, and compelled to be the best version of yourself, I would love to work with you.

If you would like to work with me, please reach out for a coffee chat using the links below.


I pursue coaching credentials that equip me to serve my clients and their goals. The following credentials allow me to work with clients using reflective inquiry, Neuro-Linguisic Programming, ontological coaching and the Enneagram capabilities:

  • Certified Neuro-Linguisic Programming  (NLP) Master Practitioner & Coach
  • Certified Co-Active Professional Coach (CPCC)
  • ICF Associate Certified Coach (ACC)
  • Certified Enneagram Spectrum Facilitator and Coach
  • Multiple Brain Integration Technique (mBIT) Coach
  • Certified Facilitator of Lego Serious Play Method

Knowledge is not the same as action. Take action.

Want to know more about coaching?
Book a chat with me.

Contact Me

I would love to hear from you! Please reach out to me through the form below.
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